Ayutthaya Area : Case Study of Thai Traditional Costume Phenomenon Inspired by The Trend of Buppesanniwat Drama

Abstract

This academic paper is written to focus on the analysis of cultural arts activities. in the dimension of tourism promotion in Thailand with the format of tourism activities (Event)   Focusing on presenting solutions to basic problems in Phra Nakhon Si Ayutthaya Province from the epidemic situation of Covid-19, which is the culprit of organizing activities in a wide angle by using the marketing mix factor concept commonly known as 4P

It was found that tourism in Phra Nakhon Si Ayutthaya Province can be divided into 6 groups: 1. Pilgrimage 2. Cultural Heritage 3. Historical, 4. According to festivals, 5. Indigenous tourism, and 6. Returning the place of birth: Wai Kru Muay Thai World Wai Kru Muay Thai activity is an activity that combines various forms of tourism. held continuously for more than 15 years It has attracted the attention of foreigners in more than 57 countries around the world. And due to the epidemic situation, activities have been temporarily suspended from the year 2020 until the present year 2021, with activities within the event focusing on organizing activities and selling all kinds of art and culture. From such a situation, a solution to the problem of local products is proposed by selling them online. and use the marketing mix factor (4P) concept process to blend, which is1. Product side 2. Pricing 3. Distribution channels 4. Marketing promotion To be presented as a guideline for promoting tourism activities For entrepreneurs or those involved can take another approach from such situations. or its use for future cultural benefits.