Local Wisdom which Commodification to Products for Tourism in Klongjik Sub-District, Bang-Pa-In District, Phranakhon Si Ayutthaya Province

Abstract

This article purposes to (1) study local wisdom which commodification to products for tourism in Klongjik sub-district, Bang-pa-in district, Phranakhon Si Ayutthaya province (2) study potential of each local wisdom for welcome tourists travel in Klongjik sub-district. The data gather from primary and secondary documents, company grounds for inspection, interviewed local people and observation were used. The results show that local wisdom which commodification to products are local wisdom of philosophy, religious and traditions that Klongjik people have activities relate to Buddhism and important day along the year. The activities should increase advertising and public relations for attracting tourists. Klongjik area have local wisdom of arts and archaeology trough Wiwekwayupad temple is suitable for tourists who interesting historical, arts and archaeology. In the part of agriculture local wisdom, red lotus  field and white lotus field have potential to welcome tourists who love to take photographs. The others agriculture farms support tourists who studies of agriculture, community development or who have hobby of cultivate home-grown vegetable. Moreover, handicraft local wisdom of flowers, vases and small water jars covered with silk support tourists who focus on handicraft. Tourists who interesting in cuisine can study of cooking several food and nutrition local wisdom in this area. In the mid of trying to commodification, cultural of Klongjik’s people still primitive authenticity. Klongjik’s people continue to keep the real local wisdom and their own people way of life.