Guidelines for Promoting Cultural Tourism in Phranakhon Si Ayutthaya Area : Case Study of Thai Traditional Costume Phenomenon Inspired by the Trend of Buppesanniwat Drama

Abstract

This academic article presents Thai traditional costume phenomenon inspired by the trend of Buppesunniwat Drama as the guidelines for performing various forms of activities or management in order to promote cultural tourism of Phranakhon Si Ayutthaya area. Obtained data were studied by using structural interview and digital media from drama consultants costume designer and tourists and those involved.

 The results revealed that the trend of Thai traditional costume was highly popular in Phranakhon Si Ayutthaya area started from April 2018 – 2020 and it tended to give some effects in the future. Thai traditional costume was popular from a Thai drama, Buppesunniwat. Such dressing style could be classified into 2 groups including: 1) trendy dressing; 2) festive dressing and such dressing was inspired by the trend of Buppesunniwat Drama that was deemed as a form of strategy to promote cultural tourism because current tourists who travelled to Nakhon Si Ayutthaya preferred wearing Thai costume for taking photo as their positive memories. In addition, they also published these photos on their personal online media extensively leading to occurrence of Thai traditional costume services provided in Phranakhon Si Ayutthaya area.