Robotic Process Automation Implementation in Financial Accounting Segment of Business Organizations in Thailand

Main Article Content

Poramin Ngamrabiab
Nimnual Visedsun

Abstract

This article aimed to study 1) the influence of social impact on intentions to use RPA software. 2) the influence of a supportive organizational environment on the intention to use RPA software. 3) the influence of social impact on intention to use RPA through a supportive organizational environment. 4) the influence of social impact and a supportive organizational environment on the usage of RPA in the financial accounting work section through intention to use RPA. The sample consisted of 167 members of the RPA services company's client in Thailand who had previously used or are currently using RPA software. They were selected by the purposive method. Data was collected via a mailing questionnaire and online questioning. Data analysis statistics included frequency, percentages, mean, standard deviations, quality indicators, and structural models.


According to the study's findings, 1) social impact has a statistically significant positive influence on the supportive organizational environment at the level of 0.000. 2) A supportive organizational environment has a statistically significant positive influence on the intention to use RPA software. 3) Social impact has a statistically significant positive influence on intention to use RPA through a supportive organizational environment. 4) Social impacts and a supportive organizational environment have a statistically significant positive influence on the usage of RPA in the financial accounting work section through intention to use RPA at the level of 0.000. 

Article Details

How to Cite
Ngamrabiab, P., & Visedsun, N. (2024). Robotic Process Automation Implementation in Financial Accounting Segment of Business Organizations in Thailand. Journal of Arts Management, 8(1), 96–115. Retrieved from https://so02.tci-thaijo.org/index.php/jam/article/view/268254
Section
Research Articles

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