Academic Affairs Management Strategies in Thailand 4.0 Era of School Administrators, Bangkok Metropolitan Administration

Main Article Content

Thanchanok Seefah
Paradee Anannawee
Pongthep Jiraro


The objectives of this research were to: 1) study conditions and guidelines; 2) create and evaluate strategies; and 3) trial and evaluate academic affairs management strategies in the Thailand 4.0 era of school administrators, Bangkok Metropolitan Administration. This research was a mixed-methods research by doing 3 steps: (1) Study the conditions and guidelines by collecting data from 205 school administrators and interviewing 9 experts using a semi-structured interview form by purposeful selection. (2) Create and evaluate strategies by interviewing nine experts and evaluating their correctness and suitability with five experts. (3) Try and evaluate strategies for feasibility and usefulness with 10 school administrators and teachers in the trial school. The tools used to collect data were questionnaires, interviews, and evaluation forms. The statistics were percentage, mean, and standard deviation and used content analysis. The results of the research found that 1) the conditions of academic affairs management strategies in the Thailand 4.0 era of administrators, Bangkok Metropolitan Administration, overall, were at the highest level and provided guidance for academic affairs management in eight areas of the Thailand 4.0 era. 2) Academic affairs management strategies in the Thailand 4.0 era of school administrators in Bangkok consisted of two components: (1) Academic affairs management strategies in the Thailand 4.0 era have eight aspects: school curriculum; learning management; media innovation and educational technology; measuring and evaluating; learning resources; research; personnel; and educational quality assurance. (2) The strategies and processes of academic affairs management have five aspects: environmental analysis, setting the direction of the organization, strategy formulation and implementation, strategy control, and evaluation. 3) The results of the trial and evaluation of academic affairs management strategies in the Thailand 4.0 era were feasibility and useful overall at the highest level.

Article Details

How to Cite
Seefah, T., Anannawee, P., & Jiraro, P. (2024). Academic Affairs Management Strategies in Thailand 4.0 Era of School Administrators, Bangkok Metropolitan Administration. Journal of Arts Management, 8(1), 544–566. Retrieved from
Research Articles


Anannawee, P., & Prawatrungruang, S. (2023). A Model of Digital Leadership of School Administrators in Schools Administration, The Secondary Educational Service Area Office Chonburi Rayong. Journal of Social Science and Cultural, 7(4), 250-268.

Adams, P. (2008). Considering ‘Best Practice’: The Social Construction of Teacher Activity and Pupil Learning as Performance. Cambridge Journal of Education. 38(3), 375-382.

Aromchuen, A. (2022). Management Strategies for One Tambon One School Towards Excellence of Primary Schools, Phra Nakhorn Si Ayutthaya Primary Educational Service Area Office[Doctoral Dissertation, North Bangkok University].

Certo, S. C., & Peter, J. P. (1991). Strategic Management: Concept and Applications. McGraw-Hill.

Charoensettasin, T. (2016). Thai education 4.0 in the context of education for sustainable development. In Special lecture at the Teachers Council Academic Conference 2016 (28 August 2016) at the Vayupak Conference Center. Centra Government Complex Hotel and Convention Center Chaengwattana.

Chareonwongsak, K. (2016). The new future of Thai education in the Thailand 4.0. Mahidol University.

Department of Education. (2020). Annual operational plan for the year 2020. Office of Education.

Forest, J.F. & Kinser, K. (2002). Higher Education in the United States: An Encyclopedia. Bloomsbury Academic.

Higgins, J.M. & Vincze, J. W. (1993). Strategic Management (5th ed.). The Dryden Press.

Jaroennuang, C. (2020). Strategies of Academic Administration in Private Elementary Schools in Prachuapkhirikhan Province[Doctoral Dissertation, North Bangkok University].

Kathong, K., & Chusorn, P. (2020). Academic Management Strategies of Thailand 4.0 of Schools Under Khonkaen Primary Educational Service Area. Journal of Buddhist Anthropology, 5(3), 446–460.

Krejcie, R.V., & Morgan, D.W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30(3), 607-610.

Liangcheepchob, P. (2018). Academic Management Strategies of Primary Schools Based on the Concept of Thais 4.0[Doctoral Dissertation, Chulalongkorn University].

Office of the Education Council. (2017). The National Education Plan B.E. 2017-2036. Phrikwarn Graphic.

Office of the Basic Education Commission. (2013). Focused Budget Planning. Works Hurdle 1. Office of the Basic Education Commission.

Meesomsarn, P. (2018). Academic Management Strategy of Vocational Education Institutions According to the Concept Developing Digital Literacy Among Students[Doctoral dissertation, Chulalongkorn University].

Santiwong, T. (2007). Strategic management. Thai Wattana Panich.

Sawetakochakul, S. (2019). Academic administration strategies for bilingual schools. Thai-English Course Under Bangkok[Doctoral dissertation, North Bangkok University].

Schermerhorn, J. R. (2002). Management (7th ed.). John Wiley & Sons.

Stufflebeam, D. L. (1981). The CIPP Model for Program Evaluation. Jossey-Bass.

Stufflebeam, D.L., Madaus, G.F., & Scriven, M.S. (2000). Evaluation Model: Viewpoints on Education and Human Services Evaluation. Kluwer Academic.

Suwatthanaphong, A. (2015). Academic management strategies to enhance critical thinking skills of secondary school students[Doctoral Dissertation, Chulalongkorn University].

Udommana, S. (2018). Academic management strategies of private schools according to the concept of Effective teaching and learning for students with differences[Doctoral Dissertation, Chulalongkorn University].

Wannasorn, O. (2020). The Scenario of Academic Administration in Municipal Schools towards the 21st Century Learner Skills[Doctoral Dissertation, Silpakorn University].

Wehachart, R. (2009). Academic administration of basic educational institutions. Center Thaksin University books.

Wright, P. M. (1994). Human Resources and Sustained Competitive Advantage: A Resource-based Perspective. International Journal of Human Resource Management, 5(2), 301-326.