Academic Affairs Management Strategies in Thailand 4.0 Era of School Administrators, Bangkok Metropolitan Administration

Main Article Content

Thanchanok Seefah
Paradee Anannawee
Pongthep Jiraro

Abstract

The objectives of this research were to: 1) study conditions and guidelines; 2) create and evaluate strategies; and 3) trial and evaluate academic affairs management strategies in the Thailand 4.0 era of school administrators, Bangkok Metropolitan Administration. This research was a mixed-methods research by doing 3 steps: (1) Study the conditions and guidelines by collecting data from 205 school administrators and interviewing 9 experts using a semi-structured interview form by purposeful selection. (2) Create and evaluate strategies by interviewing nine experts and evaluating their correctness and suitability with five experts. (3) Try and evaluate strategies for feasibility and usefulness with 10 school administrators and teachers in the trial school. The tools used to collect data were questionnaires, interviews, and evaluation forms. The statistics were percentage, mean, and standard deviation and used content analysis. The results of the research found that 1) the conditions of academic affairs management strategies in the Thailand 4.0 era of administrators, Bangkok Metropolitan Administration, overall, were at the highest level and provided guidance for academic affairs management in eight areas of the Thailand 4.0 era. 2) Academic affairs management strategies in the Thailand 4.0 era of school administrators in Bangkok consisted of two components: (1) Academic affairs management strategies in the Thailand 4.0 era have eight aspects: school curriculum; learning management; media innovation and educational technology; measuring and evaluating; learning resources; research; personnel; and educational quality assurance. (2) The strategies and processes of academic affairs management have five aspects: environmental analysis, setting the direction of the organization, strategy formulation and implementation, strategy control, and evaluation. 3) The results of the trial and evaluation of academic affairs management strategies in the Thailand 4.0 era were feasibility and useful overall at the highest level.

Article Details

How to Cite
Seefah, T., Anannawee, P., & Jiraro, P. (2024). Academic Affairs Management Strategies in Thailand 4.0 Era of School Administrators, Bangkok Metropolitan Administration. Journal of Arts Management, 8(1), 544–566. Retrieved from https://so02.tci-thaijo.org/index.php/jam/article/view/267579
Section
Research Articles

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