The Tourism Plan and Activity Development Connecting with World Heritage City of Kamphaeng Phet Historical Park

Abstract

This study had two objectives: first, to create a comprehensive tourism plan that would establish meaningful connections between the world heritage city of Kamphaeng Phet and its historic and cultural sites. Second, to develop tourism activities that would seamlessly connect the city with its heritage sites. The research used a qualitative approach and data analysis as its methodology, selecting a sample of 16 tourism stakeholders through purposive sampling. The data collection process involved in-depth, semi-structured interviews and focus group discussions, and content analysis was applied for data interpretation. The research findings highlighted a robust tourism plan for Kamphaeng Phet Historical Park's World Heritage Site, incorporating four key strategies and three operational guidelines. The plan underscores the importance of community involvement, collaboration with relevant agencies, and innovative development to enhance attractions. Moreover, it aims to establish transportation routes that link potential attractions and integrate them with community lifestyles. The emphasis is also on elevating tourism value by fostering creative activities, promoting food tourism, and showcasing local products. The study identified specific tourism activities within the world heritage city of Kamphaeng Phet, including traditional textile dyeing, fabric printing with natural dyes, the creation of sacred emblems of Kamphaeng Phet, a retro market, night-time historical site tours, and visits to archaeological sites in Nakhon Chum and Chakangrao. These activities aim to provide visitors with a rich and immersive experience that encompasses the cultural and historical essence of Kamphaeng Phet.