Success Factors Affecting the Decision to Study at Rajamangala University of Technology Thanyaburi of Chinese Students

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Bubpha Thanuttamanon


This article aimed to study the success factors affecting the decision to study at Rajamangala University of Technology Thanyaburi of Chinese Students. Organizational development, whether in the public sector or the private sector, should be driven by organizational development at all times. To create a competitive advantage and be able to carry out activities efficiently so the purpose of this research is to study the success factors influencing study decision as well as the trend of Chinese students in the future by studying the factors of personal factors, marketing mix 7 P’, services in 7 areas: product, price, distribution promotion, personal, physical appearance presentation and process aspects. The sample consisted of 110 persons, this research instrument was a 5-level estimation scale questionnaire. The statistics used in data analysis were percentage, mean, standard deviation and stepwise multiple regression analysis. In this study focus was on personal factors and marketing factors that influence Chinese students’ decision to travel abroad. The information can be used to improve planning in related business to make the most of Chinese students’ who use the service and study in Thailand.

The results of study showed that the respondents had the highest average opinion on the success factors affecting the decision of studying at Rajamangala University of Technology Thanyaburi (Mean = 5.88, S.D. = 0.963) considered on a case by-side basis, it was found that the level of opinion of the sample subjects with the first average per patient was personally, the faculty members are highly qualified and knowledgeable and have expertise and attentiveness of the teachers towards the students. The focus of the group was the group that gave the opinion level at the last. (Mean = 5.31, S.D. = 0.943) In addition, emphasis on the image of the university and its decision-making, which meets the needs of the students at the agreeing level, the score is between 5.30 - 6.15. The results of the analysis showed that the five independent variables were involved in discussing the variation of learning decision, namely Product, Place process, People and Physical, with a statistical significance level of 0.05.

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How to Cite
Thanuttamanon, B. . . (2021). Success Factors Affecting the Decision to Study at Rajamangala University of Technology Thanyaburi of Chinese Students. Journal of Arts Management, 5(2), 529–539. Retrieved from
Research Articles


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