The Creative Economy Driving Mechanisms to Promote Border Trade of Nawatwithi OTOP Tourism Communities in Nong Khai Province

Abstract

In this research investigation, the researchers examine 1) the creative economy driving mechanisms; study 2) the guidelines for the creative economy promotion; investigate 3) the border trade promotion; and examine 4) the driving mechanisms and guidelines for the creative economy promotion affecting the border trade promotion. The research population consisted of 55,896 people in forty Nawatwithi OTOP tourism communities in Nong Khai province. The sample population consisted of 398 subjects using the Taro Yamane’s formula with the multi-stage sampling technique. The research instrument was a questionnaire. The statistics used in data analysis were descriptive statistics and multiple regression analysis. Findings are as follows.

            1) The subjects under study paid attention to the creative economy driving mechanisms overall at a high level. When considered in each aspect, it was found that the subjects gave priority to the people’s sector mechanisms. Next in descending order were the public sector, the academic sector, and the private sector.

            2) The subjects under investigation paid attention to the guidelines for the creative economy promotion overall at a high level. When considered in each aspect, it was found that the subjects gave priority to business development. Next in descending order were area development, people development, and working integration.

            3) The subjects under study paid attention to the border trade promotion overall at a high level. When considered in each aspect, it was found that the subjects gave priority to market development. Next in descending order were management development, knowledge development, and trade model development.

            4) The variables of the creative economy driving mechanisms and the guidelines for the creative economy promotion affected the border trade promotion of Nawatwithi OTOP Tourism Communities in Nong Khai province at the statistically significant level of .05. The variable of the creative economy driving mechanisms in the aspect of the people sector mechanisms exhibited influence at the highest level.