Approaches for Potential Development of a Local Herb Processing Community Enterprise in Ban Sai Subdistrict, Ban Mi District, Lop Buri Province

Abstract

In this research investigation, the researchers analyze 1) the strengths, weaknesses, opportunities, and threats (SWOT) of a local herb processing community enterprise; and propose 2) approaches for the potential development of a local herb processing community enterprise. In this qualitative research, the technique of in-depth interview was conducted with the members of the sample population i.e. the group chairperson, group members, community developers, community leaders, and community residents using the method of purposive sampling. Data were analyzed using the technique of content analysis.

Findings showed that the crucial strengths were that group members worked systematically and harmoniously, listened to the reasons of one another, and had a strong group leader. The weaknesses were the lack of funding for buildings and production technology, the lack of product certification, inconspicuous packaging, and a lack of public relations. Opportunities came from receiving an award for forming the group correctly and having the operation in a continuous manner. The threat affecting the operations was the delay of the outsourcing raw material suppliers. Recommendations from the research findings are as follows. Training should be provided to the new generations in the community. Study trips should be organized to different areas. Working capital management should be planned. Outsourcing raw material suppliers should be contacted for reasonable prices and good quality raw materials. Production technology should be employed. Production standards should be upgraded for food and drug registration.