Business Language in Social Media: A Case Study of Facebook

Abstract

       In this article, the study is on the use of business language in social media with the focus on the business language used in Facebook, the social media with the highest number of users, to determine the characteristics that enhance business to become successful in social media. Findings show that the business language used in the social media, Facebook, is concise, short, clear, and easy to understand in order to attract attention. Corrupted words or young persons’ language that has changed in accordance with social context have been used for modernity. This may result in persuasion to purchase products or services immediately. Business should use non-verbal language instead of verbal language. Some examples are the use of pictures, symbols, or product logos for communication. In addition, the use of Thai should be recommended to be accurate and appropriate. This is to avoid cases where communication uses corrupted language or the slangs young persons tend to use nowadays.