Learning Process and Knowledge Management in Local Lanna Communities through Electronic Media
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Abstract
Information and news are certainly significant for people as a basic right that everyone can be able to gain access and use in everyday life. This study has three main objectives: (1) to investigate the learning processes of local communities of the north of Thailand using electronic media; (2) to investigate the knowledge management of the two communities through electronic media; and (3) to investigate the patterns of media usage which suit to the two communities learning. This study investigated in the two local communities in Chiang Rai province, Thailand. The result shows that the two villages have similarly characteristic structure of information receiving; most villages acquire an information from the centralization system through a variety of media. However, the two communities have used different media types and have different numbers of community grouping. They have a similar pattern of information exchanging among the community’s members. Likewise, people in the two villages usually make an information judgment by comparing media contents with different media channels.
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