What are the Factors Influencing the Information Technology Adoption in Asian Region? A Study of the B2C E-Commerce Systems Success
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Keywords:
Online Shopping Model B2C e-commerce E-commerceSuccess Model Repurchase Intention Online
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Abstract
During this decade, large numbers of researchers investigate the success factors of B2C e-commerce systems. This may be due to the increased popularity of internet and its wide range of applications on personal as well as business use. However, it is to be noted that majority of these studies were conceptual studies. Though some empirically validated studies were published on B2C e-commerce systems, very few focused on Asian consumers. The study aims to fill this gap by studying e-commerce success factors among Asian online consumers. Another important objective of this study is to re-specify the updated DeLone and McLean model by including essential factors such as trust and perceived cost of transactions, perceived value and thereby form a new model for measuring e-Commerce success.The research generated 7 inter related dimensions of e-commerce system success which are information quality, system quality, service quality, perceived cost, perceived value, online customer satisfaction and Repurchase Intention. Results show that the customer satisfaction and perceived value of the transactions are the two important factors primarily influencing Asian online users. Results show that online customer satisfaction is influenced by factors such as perceived value, service quality, information quality and system quality. This study also found the significant negative relationship between perceived cost and perceived value of the transactions while shopping online.
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References
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Chiu, C. M., Chiu, C. S., and Chang, H. C. (2007) Examining the Integrated Influence of Fairness and Quality on Learners’ Satisfaction and Web-based Learning Continuance Intention. Information Systems Journal, 17(3), 271-287.
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Molla, A. and Licker, P. S. (2001) E-commerce systems success: An attempt to extend and re-specify the DeLone and McLean model of IS success. Journal of Electronic Commerce Research, 2(4), 131-141.
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Ravald, A. and Grönroos, C. (1996) The value concept and relationship marketing. European Journal of Marketing, 30(2), 19-30.
Rivard, S., Poirier, G., Raymond, L., and Bergeron, F. (1997) Development of a measure to assess the quality of user-developed applications. ACM SIGMIS Database, 28(3), 44-58.
ACM.Schramm, J. (2006) Overseas Attractions China’s and India’s fast-growing economies may drain talent from the U.S. workforce. HR Magazine-Society for Human Resource Management, 51(12).
Seddon, P. B. (1997) A respecification and extension of the DeLone and McLean model of IS success. Information Systems Research, 8(3), 240-253.
Shao, A. T., Raymond, M. A., and Taylor, C. (1999) Shifting Advertising Appeals in Taiwan. Journal of Advertising Research, (December), 61-69.
Venkatesh, V., Morris, M. G., Hall, M., Davis, G. B., Davis, F. D., and Walton, S. M. (2003) User acceptance of information technology: toward a unified view. MIS Quarterly, 27(3), 425-478.
Wang, Y. S. (2008) Assessing e-commerce systems success: a respecification and validation of the DeLone and McLean model of IS success. Information Systems Journal, 18(5), 529-557.
Yang, Z. and Peterson, R. T. (2004) Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology and Marketing, 21(10), 799-822.
Zeithaml, V. A. (1988) Consumer Perceptions of Price, Quality, and value: A Means-End Value : Quality, and Model Synthesis of Evidence. The Journal of Marketing, 52(3), 2-22.
Anderson, R. E. and Srinivasan, S. S. (2003) E-satisfaction and E-loyalty: A Contingency Framework. Psychology and Marketing, 20(2), 123-138.
Arnott, D., Jirachiefpattana, W., and O’Donnell, P. (2007) Executive Information Systems Development in an Emerging Economy. Decision Support Systems, 42(4), 2078-2084.
Brown, I. (2008) B2C E-Commerce success: A Test and Validation of a Revised Conceptual Model. Electronic Journal Information Systems Evaluation, 12(2), 129 -148.
Caruana, A. and Fenech, N. (2005) The Effect of Perceived Value and Overall Satisfaction on Loyalty: A Study among Dental patients. Journal of Medical Marketing, 5(3), 245-255.
Chiu, C. M., Chiu, C. S., and Chang, H. C. (2007) Examining the Integrated Influence of Fairness and Quality on Learners’ Satisfaction and Web-based Learning Continuance Intention. Information Systems Journal, 17(3), 271-287.
Davis, F. D. (1989) Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, (September), 319-340.
Davis, F. D., Bagozzi, R. P., and Warshaw, P. R. (1989) User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1003.
DeLone, W. H. and McLean, E. R. (1992) Information Systems Success: The Quest for the Dependent Variable. Information Systems Research, 3(1), 60-95.
DeLone, W. H. and McLean, E. R. (2003) The DeLone and McLean Model of Information Systems Success : A Ten-Year Update. Journal of Management Information Systems, 19(4), 9-30.
Dodds, W. B., Monroe, K. B., and Grewal, D. (1991) Effects of price, brand, and Store information on Buyers’ Product Evaluations. Journal of Marketing, 28(3), 307-319.
Eakuru, N. and Mat, N. K. N. (2008) The Application of Structural Equation Modeling (SEM ) in Determining the Antecedents of Customer Loyalty in Banks in South Thailand. The Business Review, Cambridge, 10, 129-140.
Fang, Y. H., Chiu, C. M., and Wang, E. T. G. (2011) Understanding customers’ satisfaction and repurchase intentions; An integration of IS success model, trust, and justice. Internet Research, 21(4).
Floropoulos, J., Spathis, C., Halvatzis, D., and Tsipouridou, M. (2010) Measuring the success of the Greek Taxation Information System.International Journal of Information Management, 30(1).
Ha, H. Y. and Janda, S. (2008) An empirical test of a proposed customer satisfaction model in e-services. Journal of Services Marketing, 22(5), 399-408.
Halawi, L. and McCarthy, R. (2007) An empirical investigation of knowledge management systems success. The Journal of Computer Information Systems, 48(2), 121-135.
Kacen, J. J. and Lee, J. A. (2002) The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12(2), 163-176.
Kassim, N. and Abdullah, N. A. (2010) The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis. Asia Pacific Journal of Marketing and Logistics, 22(3), 351-371.
Kim, J. K., Kim, Y., and Lee, C. H. (2006) Trade, Investment and Economic Interdependence between South Korea and China. Asian Economic Journal, 20(July), 379-392.
Leclercq, A. (2007) The perceptual evaluation of information systems using the construct of user satisfaction: case study of a large french group. Database for Advances in Information Systems, 38(2), 27-60.
Lim, S., Lee, S., Hur, Y., and Koh, C. (2009) Role of trust in adoption of online auto insurance. Journal of Computer Information Systems, 50(2), 151-159.
Lin, H. -H. and Wang, Y.-S. (2006) An examination of the determinants of customer loyalty in mobile commerce contexts. Information & Management, 43(3), 271-282.
Maditinos, D. I. and Theodoridis, K. (2010) Satisfaction determinants in the Greek online shopping context. Information Technology & People, 23(4), 312-329.
McKnight, D. H., Choudhury, V., and Kacmar, C. (2002) Developing and Validating Trust Measures for e-Commerce: An Integrative Typology. Information Systems Research, 13(3), 334-359.
Meng, Juan (Gloria), and Nasco, S. A. (2009) Cross-cultural equivalence of price perceptions across American, Chinese, and Japanese consumers. Journal of Product & Brand Management, 18(7), 506-516.
Molla, A. and Licker, P. S. (2001) E-commerce systems success: An attempt to extend and re-specify the DeLone and McLean model of IS success. Journal of Electronic Commerce Research, 2(4), 131-141.
Monroe, K. B. (1991) Pricing: Making profitable decisions. New York: McGraw-Hill Pub. Co.Pavlou, P. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 69-103.
Petter, S., William, D., and McLean, E. R. (2009) A meta-analytic assessment of the DeLone and McLean IS success model: An examination of IS success at the individual level. Information & Management, 46(3), 159-166.
Rai, A., Lang, S. S., and Welker, R. B. (2002) Assessing the Validity of IS Success Models: An Empirical Testand Theoretical Analysis. Information Systems Research, 13(1), 50-69.
Ravald, A. and Grönroos, C. (1996) The value concept and relationship marketing. European Journal of Marketing, 30(2), 19-30.
Rivard, S., Poirier, G., Raymond, L., and Bergeron, F. (1997) Development of a measure to assess the quality of user-developed applications. ACM SIGMIS Database, 28(3), 44-58.
ACM.Schramm, J. (2006) Overseas Attractions China’s and India’s fast-growing economies may drain talent from the U.S. workforce. HR Magazine-Society for Human Resource Management, 51(12).
Seddon, P. B. (1997) A respecification and extension of the DeLone and McLean model of IS success. Information Systems Research, 8(3), 240-253.
Shao, A. T., Raymond, M. A., and Taylor, C. (1999) Shifting Advertising Appeals in Taiwan. Journal of Advertising Research, (December), 61-69.
Venkatesh, V., Morris, M. G., Hall, M., Davis, G. B., Davis, F. D., and Walton, S. M. (2003) User acceptance of information technology: toward a unified view. MIS Quarterly, 27(3), 425-478.
Wang, Y. S. (2008) Assessing e-commerce systems success: a respecification and validation of the DeLone and McLean model of IS success. Information Systems Journal, 18(5), 529-557.
Yang, Z. and Peterson, R. T. (2004) Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology and Marketing, 21(10), 799-822.
Zeithaml, V. A. (1988) Consumer Perceptions of Price, Quality, and value: A Means-End Value : Quality, and Model Synthesis of Evidence. The Journal of Marketing, 52(3), 2-22.