Information needs of local and non-local museum visitors: A study at the museum of tomb murals of the Tang dynasty in China

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Jie Guo
Atithep Chaetnalao

Abstract

The murals of the Tang dynasty offer invaluable insights into the cultural information of that society by serving as critical cultural artifacts for understanding its social, historical, and cultural development. Given the limitations of mural preservation in museum exhibition environments, the Shaanxi History Museum in China aims to address the diverse information needs of both local and non-local visitors through effective design. As such, this study specifically focuses on the information design of the Museum of Tomb Murals of the Tang Dynasty at the Shaanxi History Museum. To examine the differences in information requirements between local and non-local visitors, researchers gathered data through interviews and questionnaires with experts and museumgoers, and on-the-spot observations. The goal was to identify and analyze effective methods to enhance visitors' understanding and appreciation of the murals. The study highlights that meeting the experience needs of these visitors influenced their engagement with the information presented. This insight can guide the design of museum exhibitions, the space environment, and the efficiency of media and equipment services to ensure a meaningful and fulfilling visitor experience. In conclusion, this paper contributes valuable insights into aligning the museum's information design with the specific information needs of its diverse audience. By catering to the preferences and expectations of local and non-local visitors, the museum can enhance its information design and overall visitor experience, enriching the exploration of Tang dynasty murals and cultural history.

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