The development of product design from natural materials

Abstract

This research aims to develop community products from natural materials for Sukasem Occupation Group, Bang Len Subdistrict, Bang Len District, Nakhon Pathom Province by evaluating opinions toward community product form and survey purchasing behavior and factors affecting the purchasing of designed and developed community products. Research tools include 1. Semi-structured interview form, 2. Evaluation form of product characteristics and, 3. Satisfaction questionnaire. Data Analysis using statistics are as follows: Percentage, Mean and Standard Deviation. The results showed that the group needs to develop these products, women’s handbag, shoes, hat, bookmark, and spa packaging. The expert evaluation results found that the utility of the product was at a high level ( =3.78; S.D. = 0.41), followed by the beauty at a high level ( = 3.75; S.D. = 0.44). Suitable materials at a high level were shoes, hat, and spa packaging ( = 3.74; S.D. = 0.44). The survey of purchasing behavior and factors affecting the purchasing of designed and developed community products found that most sample groups had the highest demand for shoes (40%) followed by women's handbag (20%), hat (18%), spa packaging (15%) and bookmark (7%). The factors that resulted in purchasing of the designed and developed community products were the products with unique designs from the general products in the market. The unique design products were ranked at the highest level ( = 4.78; S.D. = 0.42). Followed by a variety of applications, it was classified at the highest level ( = 4.61; S.D. = 0.49); a selection of suitable materials for use was at the highest level ( = 4.60; S.D. = 0.49); beautiful patterns that match the needs of consumers were ranked at the highest level ( = 4.59; S.D. = 0.49).  Finally, the products that still showed the uniqueness of the handicrafts were ranked at the highest level ( = 4.56; S.D. = 0.50).