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The bottom-line for businesses is to earn profit or maximize the wealth of its shareholders. It is a matter of considerable debate as to how organizations can best succeed in earning sustainable profits. This present study investigated Sampran Riverside, a multi-purpose business known for organic farming and food production that has been a successful business model for Thailand in terms of its organic agriculture. The present research is a case study that describes how Sampran Riverside created an environmentally-friendly model from a conventional business entity. The study reveals how the business was able to transform through constructive learning processes and achieve success. A detailed study shows that organic farming helps society to grow in a sustainable manner and also creates economic opportunities for the people. After carrying out visits to the business, its organic fields, and other organic markets, as well as conducting interviews with the farmers, customers and the CEO of the Sampran Riverside, the researchers concluded that organic farming can holistically serve society by providing environmental, economic and health benefits from just one platform; in turn, this eventually contributes to the wider community and fosters societal development. The study further concluded that through this development, Sampran Riverside contributes to meeting some of the Sustainable Development Goals (SDGs). Adopting this same model as the business in question may pave the way for further sustainable development by other businesses in Thailand, thus helping the country in the long run.
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