A study of cabin safety awareness among Thai passengers using knowledge, attitudes, and behaviors (KAB) approach

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Ichayaporn Chuaychoo


Although cabin safety is everyone’s responsibility, there are still continuous news reports about inappropriate passenger behaviors during flights, especially during evacuations, which have greatly concerned the aviation industry. For that reason, this research aims to study the cabin safety awareness of Thai passengers by applying the KAB conceptual model and to examine the correlations among the passengers’ knowledge, attitudes, and behaviors regarding cabin safety. A survey was conducted through an online questionnaire completed by 400 Thai passengers. This survey was designed to assess the cabin safety knowledge, attitudes, and behaviors of the respondents by using a 5-point Likert scale. Descriptive statistics, Pearson’s correlation coefficient, and simple linear regression were used to analyze the collected data. The results revealed that overall, Thai passengers possessed high levels of cabin safety knowledge, attitudes, and behaviors, with mean values of 4.10, 4.74, and 4.52, respectively. Statistically, there were significant positive relationships among the passengers’ cabin safety knowledge, attitudes, and behaviors. Moreover, the findings showed that an increase in passengers’ cabin safety knowledge positively affected their cabin safety attitudes. The passengers’ cabin safety attitudes had significant positive impacts on their cabin safety behaviors. Additionally, passengers’ cabin safety knowledge had a slightly positive influence on their cabin safety behaviors. In summary, behaviors of passengers that are compliant with cabin safety instructions could be improved when passengers’ cabin safety knowledge and attitudes increase. This result suggests that airlines and safety-related regulators should encourage the safety behaviors of passengers by educating and adjusting passengers’ attitudes. Therefore, the findings of this study can be applied as guidelines to help the relevant authorities enhance safety in the aviation industry.


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