Main Article Content
Although cabin safety is everyone’s responsibility, there are still continuous news reports about inappropriate passenger behaviors during flights, especially during evacuations, which have greatly concerned the aviation industry. For that reason, this research aims to study the cabin safety awareness of Thai passengers by applying the KAB conceptual model and to examine the correlations among the passengers’ knowledge, attitudes, and behaviors regarding cabin safety. A survey was conducted through an online questionnaire completed by 400 Thai passengers. This survey was designed to assess the cabin safety knowledge, attitudes, and behaviors of the respondents by using a 5-point Likert scale. Descriptive statistics, Pearson’s correlation coefficient, and simple linear regression were used to analyze the collected data. The results revealed that overall, Thai passengers possessed high levels of cabin safety knowledge, attitudes, and behaviors, with mean values of 4.10, 4.74, and 4.52, respectively. Statistically, there were significant positive relationships among the passengers’ cabin safety knowledge, attitudes, and behaviors. Moreover, the findings showed that an increase in passengers’ cabin safety knowledge positively affected their cabin safety attitudes. The passengers’ cabin safety attitudes had significant positive impacts on their cabin safety behaviors. Additionally, passengers’ cabin safety knowledge had a slightly positive influence on their cabin safety behaviors. In summary, behaviors of passengers that are compliant with cabin safety instructions could be improved when passengers’ cabin safety knowledge and attitudes increase. This result suggests that airlines and safety-related regulators should encourage the safety behaviors of passengers by educating and adjusting passengers’ attitudes. Therefore, the findings of this study can be applied as guidelines to help the relevant authorities enhance safety in the aviation industry.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
All rights reserved. Apart from citations for the purposes of research, private study, or criticism and review,no part of this publication may be reproduced, stored or transmitted in any other form without prior written permission by the publisher.
Bangkok Post. (2018). Expedia Puts Thai Travellers at Top of Asia's Frequent Flyer List. [Online URL: https://www.bangkokpost.com/business/1457853/expedia-puts-thai-travellers-at-top-of-asias-frequent-flyer-list] accessed on June 10, 2019.
Baranowski, T., Cullen, K. W., Nicklas, T., Thompson, D. and Baranowski, J. (2003). Are current health behavioral change models helpful in guiding prevention of weight gain efforts? Obesity research 11(10): 23-43.
Boyle, D. (2019). Thai Airways Flight with 364 on Board had to Dump Fuel in the Channel and Return to Heathrow after Warning Light Told Pilot the Cargo Door was Still Open. [Online URL: https://www.dailymail.co.uk/news/article-6708001/Thai-Airways-jet-returns-Heathrow-cockpit-warning-light-scare.html] accessed on June 10, 2019.
Buckley, J. (2017). Celebs Line Ip for British Airways’ New Safety Video in Uncertain Times for the Airline. [Online URL: https://www.independent.co.uk/travel/news-and-advice/british-airways-inflight-video-than
die-newton-gillian-anderson-chiwetel-ejiofor-ian-mckellena7849361.html] accessed on June 10, 2019.
Chang, H. J., Lee, J. S. and Kwak, T. K. (2003). Effectiveness of HACCP-Based training on the food safety knowledge and behavior of hospital food service employees. Nutritional Sciences 6(2): 118-126.
Chang, Y. H. and Liao, M. Y. (2008). Air passenger perceptions on exit row seating and flight safety education. Safety Science 46(10): 1459-1468.
Chang, Y. H. and Liao, M. Y. (2009). The effect of aviation safety education on passenger cabin safety awareness. Safety Science 47(10): 1337-1345.
Chang, Y. H. and Liao, M. Y. (2010). Airline passengers’ awareness of and preferred source of cabin safety information. Asia Pacific Management Review 15(4): 533-547.
Chang, Y. H. and Yang, H. H. (2011). Cabin safety and emergency evacuation: passenger experience of flight CI-120 accident. Accident Analysis and Prevention 43(3): 1049-1055.
Chittaro, L. (2012). Passengers’ safety in aircraft evacuations: employing serious games to educate and persuade. Paper Presented at Persuasive Technology, Design for Health and Safety, 7th International Conference: Persuasive 2012, Linköping. June 6-8.
Chittaro, L., Corbett, C. L., McLean, G. A. and Zangrando, N. (2016). Mobile persuasive apps for changing passengers’ attitudes towards aviation safety. Paper Presented at 11th International Conference on Persuasive Technologies, Salzburg. April 4-7.
Civil Aviation Authority of Thailand. (2017). Air Operator Certificate Requirements. [online URL: https://www.caat.or.th/wp-content/uploads/2017/06/AOCR-Rev-4.01_mc26062017.pdf] accessed on June 10, 2019.
Dadgarmoghaddam, M., Khajedaluee, M. and Khadem-Rezaiyan, M. (2016). A population-based study into knowledge, attitudes and beliefs (KAB) about HIV/AIDS. Razavi International Journal of Medicine 4(1): 1-7.
Deborah, J. R. (2016). Statistics for Dummies. 2nd ed. New Jersey: John Wiley and Sons.
George, D. and Mallery, P. (2003). SPSS For Windows Step by Step: A Simple Guide and Reference. 4th ed. Boston: Allyn and Bacon.
International Civil Aviation Organization. (2018). Manual on Information and Instructions for Passenger Safety. [Online URL: http://www.icscc.org.cn/upload/file/20190102/Doc.10086EN%20Manual%20on%20Information%20and%20Instructions%20for%20Passenger%20Safety.pdf] accessed on June 10, 2019.
Jakarta Post. (2019, May 20). Batik Air reports passenger for smoking in toilet. The Jakarta Post. [Online URL: https://www.thejakartapost.com/news/2019/05/20/batik-air-reports-passenger-for-smoking-in-toilet.html] accessed on June 10, 2019.
Kao, K. Y., Spitzmueller, C., Cigularov, K. and Thomas, C. L. (2019). Linking safety knowledge to safety behaviours: a moderated mediation of supervisor and worker safety attitudes. European Journal of Work and Organizational Psychology 28(2): 206-220.
Kennedy, R. (2019). Moscow Aeroflot Fire: What We Know about Flight SU1492. [Online URL: https://www.euronews.com/2019/05/06/what-do-we-know-about-aeroflot-flight-su1492-that-was-engulfed-in-flames-in-moscow] accessed on June 10, 2019.
Kirch, W. (2008). Encyclopedia of Public Health: Volume 1: A-H Volume 2: I-Z. Germany: Springer Science and Business Media.
McCormac, A., Zwaans, T., Parsons, K., Calic, D., Butavicius, M. and Pattinson, M. (2017). Individual differences and information security awareness. Computers in Human Behavior 69(April): 151-156.
Ministry of Tourism and Sports. (2019). Traveler Statistics: 5 Airports. [Online URL: https://www.mots.go.th/allcont.php?cid=500&filenamee=] accessed on June 10, 2019.
Mirzaei, R., Hafezi-Nejad, N., Sabagh, M. S., Moghaddam, A. A., Eslami, V., Rakhshani, F. and Rahimi-Movaghar, V. (2014). Dominant role of drivers’ attitude in prevention of road traffic crashes: a study on knowledge, attitude, and practice of drivers in Iran. Accident Analysis and Prevention 66(May):36-42.
Molesworth, B. R., Seneviratne, D. and Burgess, M. (2016). Selling safety: the use of celebrities in improving awareness of safety in commercial aviation. Ergonomics 59(7): 989-994.
Moran, K. (2008). Re-thinking Drowning Risk: The Role of Water Safety Knowledge, Attitudes and Behaviours in the Aquatic Recreation of New Zealand Youth. Doctoral dissertation. Massey University, New Zealand.
Mulvey, S. (2016). Should Overhead Lockers be Centrally Locked? [Online URL: https://www.bbc.com/news/magazine-36985862] accessed on June 10, 2019.
National Transportation Safety Board. (2001). Safety Report: Survivability of Accidents Involving Part 121 U.S. Air Carrier Operations, 1983 Through 2000. [Online URL: https://www.ntsb.gov/safety/safetystudies/Documents/SR0101.pdf] accessed on June 10, 2019.
Phipps, C. (2015). British Airways Plane Catches Fire at Las Vegas Airport. [Online URL: https://www.theguardian.com/us-news/2015//british-airways-plane-catches-fire-at-las-vegas-airport] accessed on June 10, 2019.
Schneider, B. P. and Cheslock, N. (2003). Measuring Results. [Online URL: http://www.nicolecheslock.com/uploads/5/1/8/3/5183990/measuringresults.pdf] accessed on June 30, 2019.
Schrader, P. G. and Lawless, K. A. (2004). The knowledge, attitudes, and behaviors approach how to evaluate performance and learning in complex environments. Performance Improvement 43(9): 8-15.
Thailand’s Ministry of Tourism and Sports (2019). Traveler Statistics: 5 Airports. [Online URL: https://www.mots.go.th/mots_en/more_news_new.php?cid=331] accessed on June 10, 2019.
Thomas, L. J. and Bor, R. (2003). Passenger Attention to Safety Information. London: Routledge.
Xu, W., Sun, G., Lin, Z., Chen, M., Yang, B., Chen, H. and Cao, K. (2010). Knowledge, attitude, and behavior in patients with atrial fibrillation undergoing radiofrequency catheter ablation. Journal of Interventional Cardiac Electrophysiology: An International Journal of Arrhythmias and Pacing 28(3): 199-207.
Yamane, T. (1973). Statistics: An Introductory Analysis. New York: Harper & Row.