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This research aimed to study the effects of negative feedback on intention to improve job efficiency and work performance for generation Y employees. The research participants were 31 employees aged between 18-35 years. A quasi-experimental approach (A-B-A design) was conducted to examine the effect. There were 9 data collections (once a week) which included questionnaires and performance assessment forms. Then, the data were analyzed using one-way repeated measures ANOVA. The study found that the intention to improve job efficiency during the experimental period was higher than the pre-experimental period at a level of significance of 0.01. There was no statistically significance difference between the experimental period and
the post-experimental period. The level of work performance during the experimental period was higher than for the pre-experimental period at a level of significance of 0.01. There was no statistically significant difference between the experimental period and the post-experimental period. Thus, it can be concluded that negative feedbacks had a positive effect on the intention to improve job efficiency and work performance for employees.
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