Non-Dyeing Textile Innovation Towards the Creation of Sustainable Fashion Industrial Brand Identity by Circular Economy Design Concept

Abstract

The following purposes of research and development, as well as creating textile innovation and artistic accomplishment, are: 1) Guidance in the creation of non-dyeing industrial textile innovation with ring spinning system technology by circular economic concept; and 2) creation of brand identity and prototype industrial fashionable products with circular economic concept. The methods are described as follows: 1) Data storage by purposive selection received from the data provider through an in-depth interview along with a structured interview. We cooperated with two fashion and textile enterprises in corporation both medium-scale and large-scale which have been established over 20 years. 2) Data collection done by experts in design, two groups, including 2.1) Three corporate identity experts. 2.2) Three experts in
designing industrial fashionable products by using purposive selection through in-depth interviews and structured interviews. 3) Data collection of demographic sampling group: city groups aged between 18 and 45 years old have been living in Bangkok Districts, and they, 30 people, realize environmental issues. These people, who have experience with the prototype textile product, are interviewed and tested. 4) Data analysis to build a design strategy. 5) Prototype product creation, and 6) Verify data satisfaction.

From studying and summarizing, which found 1) The development of textiles without industrial non-dyeing methods with a circular economy concept consisted of two parts, such as factors that affect production waste material for textile production, marketing, costs, production

volumes, production duration, textile properties, ingredients of textile production, and loss of textile during production. 1) Production methods of industrial textiles with ring spinning, such as textile material accumulation, sorting process of textile and non-textile materials, color classification, component classification, blowroom, carding, drawing, combing, roving and winding. And 2) Satisfaction toward textile innovation. Moreover, the creation of sustainable fashionable brands found the following result in the research: 2.1) The sustainable development concepts of fashion with circular economic concepts are at the highest level. 2.2) The concept of non-dyeing textiles at the highest level. 2.3) The color of textiles in the research showed the highest level. 2.4) The brand personality is honest, and sincerity showed the highest level. 2.5) The creation of corporate identity, fashionable products, graphics printed on clothing, and media that meet environmental friendliness with the circular economy concept at the highest level.