การใช้ทฤษฎีประสาทวิทยาในการออกแบบภาพประกอบ  เพื่อสื่อสารข้อมูลทางวิชาการกับกลุ่มนักศึกษาในระดับปริญญาตรี

PLOY NIKADANONT; PERMSAK  SUWANNATAT

Authors

PLOY NIKADANONT Ph.D. student, Creative Arts, Faculty of Fine and Applied Arts, Chulalongkorn University
PERMSAK SUWANNATAT Assistant Professor Dr., Creative Arts, Faculty of Fine and Applied Arts, Chulalongkorn University

Keywords:

Illustration, Neuroscience, Academic contents, Neuroaesthetic

Abstract

The objective of the research is to employ Neuro Design Principles to identify the keys that contribute to visual processing fluency and to determine visual elements and compositions that align with the brain's processing mechanisms, in order to improve attention giving, comprehension, and memory of the target audiences, which are undergraduate students. In this study, the researcher collected samples works that won the awards in the international level to use as case studies for analyzing keys that influence visual processing fluency and types of visual elements and compositions. The findings will serve as design guideline for developing creating illustration that communicate four types of academic content: 1) Story 2) Information 3) Procedure and 4) Evaluation. The findings of this study will be used as a guideline for developing a prototype, which will subsequently be tested with the target audience.

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