GRAPHIC DESIGN ON PACKAGING GUIDELINES FOR AGRITOURISM BY USING WABI SABI CONCEPT

Abstract

The objectives of this research are to: 1. determine the principles of graphic design on packaging using the wabi sabi concept; 2. determine the principles of graphic design on packaging using the wabi sabi concept suitable for various types of agritourism. Literature collection was used by the researcher to find out what the main ideas were behind the graphic elements on packaging and the graphic forms of wabi sabi. The results of the data analysis revealed that wabi sabi were 1) imperfection 2) impermanence 3) incompleteness and 4) simplicity. Based on the concept of graphic design, wabi sabi can be divided into 2 aspects, namely: 1) material characteristics and 2) practice, and has a graphical style that corresponds to the following concepts: 1) naive style 2) crude style 3) intuitive style and 4) raw style. To discover a method of designing graphic art, the researcher conducted interviews with Japanese art experts. The results of the analysis revealed that using the following approach 1) space and time 2) blank space 3) flux 4) suggestion 5) ambiguous 6) simplicity could communicate the concept of Wabi Sabi. All research results answered the first objective. The researcher then used all the results to create a tool to ask graphic design experts to answer the second objective. The study used 7 different ways to classify agritourism: rice cultivation, cutting flowers, vegetables, orchard, herbs, animal farming, festivals.The graphic design on the packaging includes graphic styles, guidelines for graphic design, color schemes, and typography styles.