Gamification Approach in Packge Design


  • Wilai Asawadechsakdi Faculty of Fine and Applied Arts, Chulalongkorn University


package, design, game, gamification


          This article aims to present a package design approach that takes advantage of game concepts. It studies game processes or gamification in terms of marketing tools and mechanisms to create a good user experience for packaging users. The author studies a gamification concept that is utilized in various contexts to provide an understanding of how game mechanics are integrated into packaging design to achieve marketing communications, make the package attractive, improve user satisfaction, and encourage users to engage with brands. The author presents packaging examples; grouped by game values, to illustrate the packaging design using the gamification concept which follows the objective set forth. In summary, this article introduces the application of game concepts in non-game contexts. This is to encourage designers to
broaden their horizons in packaging design by using game techniques to meet basic human needs in order to ultimately achieve marketing goals.


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บทความวิชาการ | Academic Article