Model REQUIREMENT AND GUIDELINE FOR EDUCATION MANAGEMENT OF WORK-INTEGRATED LEARNING OF COMMUNICATION ARTS PROGRAM, LOEI RAJABHAT UNIVERSITY

Abstract

Abstract

The objectives of this research were to investigate the need of Work-Integrated Learning (WIL) Model and to investigate the need of Educational Management of Work-Integrated Learning (WIL) guidelines of Communication Arts Program, Loei Rajabhat University of communication arts professions. The research was conducted by mixing both qualitative and quantitative mixed methods. The target group comprised the 473Matthayomsuksa 6students doing multi-stage sampling, 473parents of Matthayomsuska 6students, 46school staff including school directors, academic affair teacher and guidance teacher, 100subjects with mass media professions and in media organizations including government, enterprise and private organizations, and 100subjects. The samples were purposively selected for collecting data. The research instruments consisted of questionnaire and interview. Content and quantitative analyses were applied for data analysis. The statistics used for data analysis were Frequency Percentage Mean and Standard Deviation.

The results of quantitative research indicated that the needs of work-integrated learning as a whole was at the high level. When considering an individual item, it was found that Matthayomsuksa 6 students and the parents needed corresponding models with the highest average scores. Meanwhile, academic teachers or guidance teachers / school directors needed different models with the highest average scores. For qualitative research, it was found that those who involved with media profession, graduates, teachers, and students needed work-integrated learning model because they can increase their opportunity to practice experience earlier; therefore, they obtained more experience than others. Moreover, they also needed guidelines for work-integrated learning started with preparation before learning management, during learning and after learning.