THE STUDY OF USING CHINESE LANGUAGE IN SERVICEAND SALES OF NARAYA HANDBAG STORE

Abstract

Naraya brand in Thailand is a product that is very popular in Chinese customers. This thesis aims to study the factors that make Naraya bags have been popular with Chinese consumers to study the Chinese language in the service of the Chinese customers and to analyze the satisfaction of the Chinese language in the service of the Chinese customers. Data from observations and interviews with Chinese customer, analyze and present the findings research of descriptive analysis. The research found that factors that make Naraya bags have been popular with Chinese consumers. There are five factors that include cheap, quality, variation. The versatile living and be able to have as a souvenir. The use of Chinese language in the service of the Chinese customers appears that sales staff who can speak Chinese is not available in all branches of Naraya store. The branch will be only one person who can communicate in a primary. Most services will be introduced, including shapes, colors, style, and price. The most communication is well understood, can interact and satisfaction in the use of Chinese in the service of the Chinese customers. It appears that the use of Chinese in the service of staff is in the middle (一般yi ban), if it is an introducing the product, the product will be at a lower level (比较低bi jiao di), but overall satisfaction in the use of Chinese in the service of the Chinese customers, customers have a satisfaction because of the ability to communicate with customers and providing what customers want. The results of this study suggested that the factors that make Naraya bags have been popular with Chinese consumers. The use of Chinese language in the service of theChinese customers and satisfaction in the use of Chinese in the service of the Chinese customers can be used as a guide to education and research as well as the business further.