A STUDY OF BUSINESS CHINESE USAGE IN MOL LOGISTICS (THAILAND) CO., LTD.

Abstract

Currently, China's economy is rapidly developing and growing. Several countries also want to make a trade with China. According to the complexity process of international trade, the entrepreneur needs to transport import and export goods by the international freight forwarders. As a result, China's logistics business has evolved and has become very popular. However, international trade has faced of many problems or barriers. One of the main problems is the business communication problem. Researcher realized the importance of the issue of using Chinese for business communication in the international freight forwarders. This research aimed to study situation of using Chinese for business communication of the international freight forwarders, analyze problems that occur during the process, study needs of the Chinese international freight forwarders in the Thai logistics business, and provide appropriate suggestions. This study was conducted through in-depth interviews among Chinese user’s employees of MOL logistics (Thailand) Co., Ltd. which provide services for pioneer developing Chinese businesses and develop into the commercial market of China. The results shown that employees still lack an understanding of Chinese culture, unfamiliarto work with Chinese people, and inadequate capable of Chinese language including listening, speaking, reading and writing. Regarding Chinese companies, The company's documents are typically Chinese language, so communication will not be smooth. According to the information sharing mechanism has not been established, trade partners were understanding mismatch that result in damage of trade transportation. When damage occurs, the company could not analyze the causes and identify the actual condition of goods in transit. Importantly, the problems have not been resolved. For suggestions, Thai logistics businesses need training employees (especially those who communicate with Chinese companies) to understand the way of trading with Chinese companies as a basic. They also need enhancing Chinese language skill focusing on Chinese for business communication, in order to facilitate communications company and improve capability of the trade and transport.