The Roles of Proactive Practice Management Effect on Integration Management Strategy, Business Cooperation Efficiency, Innovation Management Capability, and Business Success: The Case Study of Textile Industry

Abstract

The purpose of this empirical research is to examine the relationships among integration management strategy, business cooperation efficiency, innovation management capability, and business success via proactive practice management as a moderator. In order to complete the research, the integration theory is adopted to explain this conceptual framework. Furthermore, the populations and samples selected are Thailand’s textile exporters from 574 companies. The statistics used to test hypotheses is the OLS regression analysis. The results show that the integration management strategy has a significantly positive impact on business cooperation efficiency and innovation management capability. The business cooperation efficiency and innovation management capability have a significantly positive effect on business success; besides, the moderating role of proactive practice management has a significantly positive influence on the relationships between business cooperation efficiency and business success. Proactive practice management has stimulating coordination as an initial factor which is helpful to business achievement; accordingly, the role of moderating effect is supported fully. Theoretical and managerial contributions are further described.