Creative Tourism for Distributing Income to Secondary Cities from the Resources of the Yonwithi Community, Ban Khok Muang, Prakhonchai District, Buriram Province
Keywords:
Creative Tourism, Distributing Income, Secondary Cities, Ban Khok Mueang, Buriram ProvinceAbstract
The objectives of the study were to study and analyze the condition of tourism management based on local identity, and study the potential of communities that influence the management and success of creative tourism models, including developing creative tourism models to distribute income to secondary cities from the resource base of the Yonwithi community. This study is mixed research. The data collection was divided into two phases: 1) Quantitative data collection by using questionnaires as a research tool. The sample group was 400 tourists, who came to visit Ban Khok Mueang, Buriram Province by using a simple random sampling method. The data analysis statistics were descriptive statistics and structural equation model analysis. The hypothesis was verified by the Partial Least Square statistical data analysis method, and 2) Qualitative data collection by using the focus group discussion method, 11 stakeholders were selected by purposive sampling. The results revealed that: 1) The strengths of the community are its diverse tourism resources and cultural capital; 2) Community potential in terms of cultural capital, creativity, specialized skills, and technology have a direct influence on management. The independent variable can explain the variation of management by 35.00 percent and had an indirect influence on the creative tourism pattern, whereas
the mediating variable (management) had a direct influence on creative tourism by 51.00 percent, and 3) The development of creative tourism models should be developed through the PDCA process, by allowing tourists to be involved in designing activities and finding results by themselves from the upstream, midstream, and downstream. The research results can be used as policy recommendations to drive tourism management based on local identity and develop community potential to support sustainable tourism.
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