The influence of motivation on job satisfaction of educational personnel Private universities in Thailand
Keywords:
Motivation, Job Satisfaction, Educational personnel, Private UniversityAbstract
The objectives of this study were to: 1. study the levels of motivational factors and satisfaction factors of educational personnel private universities in Thailand, and 2. study the influence of motivation on job satisfaction of educational personnel private universities in Thailand. This research was the quantitative research and used a questionnaire set as the principal data collection instrument. The sample size of 378 individuals affiliated with private universities in Thailand was determined through quota sampling based on population proportionality. The resultant sample consisted of 220 support personnel and 158 academic personnel. Data analysis by using frequency, percentage, mean, standard deviation, and multiple regression analysis.
The findings of the investigation revealed that 220 support personnel and 158 academic personnel, predominantly comprising males aged between 31 and 40, earning incomes within the range of 15,000 to 20,000 baht. The majority held positions as officers or full-time lecturers. Participants' perspectives on sustaining factors influencing motivation were ranked as follows: personal life, working conditions, job security, salary, and compensation. Meanwhile, opinions on motivating factors were structured in the following order: advancement, recognition, respect, and success in work. The finding indicated that both sustaining and motivating factors exhibited a positive influence, collectively explaining 69.8% of the variance in job satisfaction among educational personnel in private universities. Specifically, motivating factors positively impacted job satisfaction, elucidating 55.7% of the variance, while supporting factors demonstrated a positive influence, explaining 29.7% of the change in job satisfaction among educational personnel at private universities. The result of this research can be the benefit for applying through motivation and satisfaction of educational personnel private universities in Thailand in the future.
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