The Life-Style, Travel Behaviors and Selection of Tourist Destination of Generation Z Tourists in Thailand
Keywords:
Generation Z Tourists, Life-Style, Travel Behaviors, Tourism DestinationAbstract
The objectives of this research were to study the relationship between lifestyle and selection of tourist destinations of Generation Z tourists in Thailand, and to study the relationship between tourist behaviors and selection of tourist destinations of Generation Z tourists in Thailand. The samples were obtained using the Taro Yamane sampling method, with a simple size of 400 people selected through multistage sampling and the research instrument was a questionnaire set. The value of validity test of the questionnaire was 0.97 and the value of reliability test of the questionnaire was 0.93. The data were analyzed using the Pearson's correlation coefficient analysis and Chi-square analysis. The results of this research revealed that the relationship between lifestyle in terms of activities, interests, and opinions (AIO) aspects were related to selection of tourist destinations of Generation Z tourists in Thailand with the statistical significance level of 0.05. Moreover, and the relationship between tourist behaviors in terms of the duration of travel (1 year), popular travel periods, favorite travel companions, travel form, destinations, popular accommodations, preferred restaurants, trip expenses, and the most spending on travel related to selection of tourist destinations of Generation Z tourists in Thailand with the statistical significance level of 0.05. The results of the study can be the benefits for government sectors, where concern about the hospitality businesses, can create the strategy formation to the needs of Generation Z tourists in Thailand. Yet, private sectors, where concern about the hospitality businesses, can apply results for the needs of Generation Z tourists in Thailand as well.
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