A Causal Relationship Model of Factors Influencing Foreigners’ Selection of Private Hospitals in Thailand
Keywords:
Service quality, marketing, innovation, satisfaction, private hospitalAbstract
This study aims to develop and validate a causal relationship model of factors influencing
foreigners’ selection of private hospitals in Thailand. The sample of 400 foreign customers of private
hospitals in Thailand was selected by means of convenience sampling. The data were collected
by structured questionnaires, and structural equation modeling was used to analyze the data. The
results indicated that the hypothetical model was consistent with empirical data. The goodness
of fit statistics were chi-square = 2.16, degree of freedom = 2, p-value = .34, relative chi-square
= 1.08, goodness of fit index (GFI) = .99, comparative fit index (CFI) = 1.00, and root mean square
error of approximation (RMSEA) = .01. The four exogenous variables are perceived clinical quality,
service quality, marketing, and innovativeness/innovation of hospitals. The endogenous variable
of satisfaction accounted for 65.40% of total variance of foreigners’ selection of private hospitals
in Thailand.
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