Guidelines for the use of Social Network, Facebook, in Marketing of BeautyClinic Business in Muang District, KhonKaen Province
Keywords:
Social Network, Facebook, Beauty Clinic BusinessAbstract
The purposes of this research were (1) to study the use of the social network ‘Facebook’
for marketing in beauty clinic businesses (2) to analyze the important factors which will influence
the use of this social network for marketing in beauty clinic businesses, and (3) to present guidelines
for promoting these businesses on ‘Facebook’ in the area of Muang district, KhonKaen province.
The study was mixed method research. The participants included 385 customers of beauty clinics
in the investigated area. The qualitative data were collected by interviewing 5 entrepreneurs from
beauty clinics. The statistics used in this research consisted of percentages, mean, standard
deviation, and factor analysis. The results showed that that (1) the use of the social network
‘Facebook’ for marketing in beauty clinic businesses was rated at a high level (2) Important Factors
of Using Facebook Social Network in Marketing of Clinic for Beauty Health. There is variation of
variables Accounting for 57.89 percent, and (3) 5 guidelines, including marketing promotion and
creating interest, providing information and assistance, suggestion and selling, providing services
and supports, and customer retention; were presented for the appropriate use of this social network.
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