Supply Chain Management Strategies to Enhance Competitive Advantage and Increase Performance of Hand-woven Silk Small Business in Nakornchaiburin Provincial Cluster
Keywords:
Supply Chain Management, Competitive Advantage, Business Performance, Small Business, Hand-woven SilkAbstract
The purposes of this research were 1) to study the important level of supply chain
management, competitive advantage, and business performance 2) to analyze the causal factors
that influence the business performance 3) to establish supply chain management strategy which
enhancing the business performance. The target samples were Nakhon Chaiburin provincial cluster
area. The researcher collected data by mixed research method. The data were collected by
questionnaires with 500 people and in-depth interviews with 12 people and analyzed by descriptive
statistical method, structural equation and content analysis. The result parts of the management
priority levels of the supply chain, which entrepreneurs most focused on backward the supply
chain, focus advantage and management processes within the business. The model was consistent
with the empirical data as the CMIN/df=1.659, CFI=0.988, GFI=0.937, AGFI=0.920, NFI=0.971, IFI=0.988,
RMR=0.018 and RMSEA=0.036 is showed that the variables in the structural equation are well
predictable and acceptable. The creation of strategies were divided into 3 parts: 1) the strategic
integration between backward the supply chain and business 2) the strategic integration within the
business 3) the strategic integration between forward the supply chain and business. By using
supply chain management strategies will gain to enhance competitive advantage and increase
performance of business.
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