Innovative Technology Affects to Success of Ecommerce Businesses in the Retail and Wholesale Industry

Abstract

This research aims to study the strategic factors and to study models, structural equations,
technological innovations that affect the success of e-commerce ecommerce entrepreneurs in the
retail and wholesale industries. The survey used quantitative research methodology, sample of 600
ecommerce entrepreneurs in the retail and wholesale industry. Sample inferential statistics using
CFA analysis, structural equation analysis (SEM) Contextual data Chi-Square 93.483 / df = 73.0 / sig.
= 0.053 /CFI = 0.999 / GFI = 0.987 / NFI = 0.996 / AGFI = 0.947 / RMSEA = 0.022 / RMR = 0.007.
Research has shown that the factors that influence the success of e-commerce in the
retail and wholesale industries are the attributes of the highest resources, followed by innovation
management, technology and trust in technology innovation. The test of the factors of technological
innovation that affects technology innovation management, the management of technological
innovation, the highest, followed by the attributes of resources and trust in technology innovation.
Analysis of the attributes of resources and management of technological innovation has a positive
influence on the success of e-commerce through the acquisition of technological innovation and
Management and innovation of technology and attributes of resources have a positive influence
on the success of e-commerce. Through innovative technology management and technology
innovation and trust testing, technology innovation has had a positive influence on the success of
e-commerce through technology innovation.