Content Marketing Exposure of Online Consumers in Bangkok Area

Abstract

The purposes of this research were (1) to study the consumer’s perception towards
content marketing and tendency of how online’s customers consume the content marketing
specifically in Bangkok area (2) to study the relationship between consumer’s reception
/ and the perception of content marketing and the consumer behavioral trends. The survey
research was made under 392 samples by simple random selection using questionnaire. The
various techniques of statistical program such as Correlation Analysis, frequency, percentage and
standard deviation were employed in analyzing data. The findings have shown that the majority of
consumers are aging between 20 – 26 years, earnings 20,001 – 30,000 baht per month and using
Content Marketing Exposure of Online Consumers in Bangkok Area
online during 8.01 pm. – 00.00 am. They online media influencer was Google or public entities
such as celebrities, Inspirational Bloggers. The researcher also found exposure content marketing
related to the perception of with content marketing (r = 0.472). Consumer trends using content
marketing (r = 0.401). Furthermore, perceived with content marketing significantly related with
consumer trends using content (r = 0.917) with 0.05 level of significance.