Communication of Political Party Policies That Affect the Decision to Exercise The Right to Vote For Members of The House of Representatives in The 2023 General Election of The People in The Upper Southern Provinces
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Abstract
Communication of political party policies were important for political parties and voters because it is a tool that influences their decision on who to vote. This research aims 1) to analyze political party policies; 2) to analyze the components of the communication of political party policy; 3) to analyze the factors that influence decision-making; and 4) to present the communication model of political party policies that influence the general decision of the people to exercise their right to vote for members of the House of Representatives. This research is a mixed-methods research. Data was collected from 700 eligible voters and 36 informants. The research instrument questionnaire, recording forms, and structured interview forms. Data were analyzed using frequency, mean, standard deviation, and descriptive analysis.
The results showed that:
- Most of political party policies are populist policies that some policies can actually be implemented, create new policy ideas, and cannot be linked to the local level.
- The components of communication of political party policies include candidates, policies, campaigns, and eligible voters.
- Factors affecting the decision to exercise the right to vote for members of the House of Representatives include political party campaign policies; election campaigns for House of Representatives candidates; characteristics of candidates for the House of Representatives; characteristics of political parties; past achievements of the candidates; and the compensation and benefits.
- The communication model of political party policies that affects the general decision of the people to exercise their right to vote for members of the House of Representatives is called the 5Ps Model that were consisting of Politician, Policy, People, Publishing and Pattern of situation.
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ข้อความและบทความในวารสารนวัตกรรมการบริหารและการจัดการ เป็นแนวคิดของผู้เขียน ไม่ใช่ความคิดเห็นและความรับผิดชอบของคณะผู้จัดทำ บรรณาธิการ กองบรรณาธิการ วิทยาลัยนวัตกรรมการจัดการ และมหาวิทยาลัยเทคโนโลยีราชมงคลรัตนโกสินทร์
ข้อความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการีพิมพ์ในวารสารนวัตกรรมการบริหารและการจัดการ ถือเป็นลิขสิทธิ์ของวารสารนวัตกรรมการบริหารและการจัดการ หากบุคคลใดหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือกระทำการใดๆ จะต้องได้รับอนุญาติเป็นลายลักษณ์อักษรจากวารสารนวัตกรรมการบริหารและการจัดการก่อนเท่านั้น
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