Satisfaction in Logistics Management of Sport Tourism: A Case Study of Chonburi Province

Abstract

This research aims to analyze: 1) Personal factors affecting satisfaction with sports tourism logistics management, 2) Tourist behaviors affecting satisfaction with sports tourism logistics management, and 3) Components of tourism logistics management affecting satisfaction with sports tourism logistics management. Data was collected from March 8 to March 13, 2024, using a quantitative study method with an online questionnaire as the data collection tool for a specifically targeted sample of 286 people. The statistical methods used for analysis include descriptive statistics such as frequency, percentage, mean, and standard deviation, and inferential statistics such as Independent Sample T-Test and F-Test (One-Way ANOVA).

            The research findings revealed that the majority of tourists participating in the activities are male, under 18 years old, and involved in roles such as athletes, coaches, or team managers. Their average income is between 10,001 and 20,000 Baht, their occupation is students, and they hold a bachelor's degree. They travel by private car, taking 1 to 2 hours for the journey, and participate for 3 to 4 days. Travel expenses range from 1,501 to 2,000 Baht, consumption expenses are between 301 and 600 Baht, and accommodation costs also range from 301 to 600 Baht. Most tourists have participated in similar activities before.

            The hypothesis testing results, it was found that: 1) Different personal factors significantly affect satisfaction with sports tourism logistics management at a 0.05 significance level. 2) Different tourist behaviors significantly affect satisfaction with sports tourism logistics management at a 0.05 significance level. 3) The mean and standard deviation of the components of tourism logistics management affecting satisfaction with sports tourism logistics management. indicate that the physical flow, financial flow, and facility infrastructure are rated as highly satisfactory. But the information flow and sustainability are rated as the most satisfactory.