The Development of Sam Phran Old Market to be the THAILAND 4.0 Model Market

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Chutchatiput Dachjiramanee
Chulalak Paiboonfoongfueng
Pornchai Kuntawong
Krichkanok Sudusna

Abstract

The study on “The Development of Sam Phran Old Market to be the THAILAND 4.0 Model Market” is aimed to a model in to study the development of Sam Phran old market following the development of Thailand 4.0. and the development of Sam Phran old market is can attract sustainable tourism, the study change, and impacts on the economy, society, culture, and environment. After the management of tourism to affect the lifestyle of the people in the community of Sam Pran old market.


            The results show that Sam pran old market is the Trade center of Tha Chin River, it has resources natural abundant is very little is known but itself is prosperous. Most people have a trade in the old market area, Lifestyle is a simple and quiet community. If the promotion of tourism development in the old community of Sam Phran, should accelerate awareness, understanding, and Raise awareness to people of the old market community are the love of nature, society, culture, and local wisdom, which are leads to sustainable tourism.

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Research Articles