Homestay Development Strategy in the East Lanna Area to Promote Less Visited Area Tourism

Abstract

The academic paper is a review of relevant literature and research to propose strategies for homestay accommodation development in the Eastern Lanna area to promote tourism in less-visited area with analysis and synthesis of theory and contents related to homestay development. It was found that follows: 1) the proactive strategy is to promote people in the community to have knowledge of homestay management, and promote the proposal to obtain a Thai homestay standard assessment 2) the development strategy is to participate in the planning, promote the introduction of technology to assist in management, and create rules for common management of homestays 3) reactive strategies which were to focus on providing services according to the lifestyles of the people in the community to make a difference in service as well as promoting the creation of a symbol that represents the identity of the community and 4) the clever strategy is to build networks with the community and other homestay accommodation, emphasis on decorating or designing accommodation in accordance with the lifestyle of the people in the community and promote environmental conservation for sustainable development.