RESULT OF A STUDY ON THE NEED FOR DIGITAL PLATFORMS USING DESIGN THINKING PROCESS TO ENHANCE THE POTENTIAL OF COMMUNITY ENTERPRISES
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Abstract
The research objectives were to 1) study the need for digital platforms by using the design thinking process to enhance the community enterprise potential, and 2) develop digital platform elements by using the design thinking process to enhance the community enterprise potential. This research is divided into 2 phases; Phase 1: the sample group consists of community enterprise in Nonthaburi Province, 20 entrepreneurs. The sample in phase 2 consisted of 10 entrepreneurs and 5 experts. Qualitative data was analyzed by content analysis. and quantitative data by means and standard deviation.
The findings revealed that 1) the need for digital platforms, i.e, platform features such as product review channels, advice and guidance channels, an online exhibition area and offline distribution, a learning center, various sources of knowledge, sharing opinions, a volunteer system to help community enterprises, providing various information about the upskilling and reskilling courses such as product photography and video production, video editing, packaging design, food preservation, and food processing, etc., and 2) digital platform elements consists of the following details: (1) curriculum or study courses; (2) shops, products or services (3) information or consulting organizations from various agencies (4) community knowledge sharing; and (5) important announcements. The components of the digital platform regarding community knowledge sharing are at the most appropriate level. It is calculated as a mean of 4.80 and a standard deviation of 0.45, followed by an overview of information or consulting organizations from various agencies and an overview of important announcements as well. It is calculated as a mean of 4.60 with a standard deviation of 0.89, and the overall list of digital platform components is appropriate at the highest level. Calculated as a mean of 4.60 and a standard deviation of 0.89.
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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