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Pavin Chinachoti


The objectives of this research were to study work competency for staffs in digital era for function international public company limited staffs. The key informants were executives of Function International Public Company Limited or their representatives. The data was collected by an in-depth semi-structured interview. and was analyzed by the content analysis and text verification synthesis.

The result of the research revealed that: work competency for Function International Public Company Limited Staffs which were, knowledge and ability to use digital technology and software, job description, hybrid work, privacy laws, English communication skills, complicated problem solving decision making, intuitiveness and innovation, teamwork, self-improvement, readiness for changes, and human relations.

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