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Intaka Piriyakul
Phetcharat Jinnupong


Construct an effective entrepreneur journey map for supporting legal protocol under government regulation is important. Using the hypothetical map without study, the actual map will lead to the cost and termination of the user. Since firms’ productivity basically causes by the actual entrepreneur journey map, enhancing the map by exploring and reducing the pain point in each touchpoint is the crucial contribution. The study conducted by integrating two sources of data: the Thai government agencies' website that support the business activities and interviews from the entrepreneurs. Therefore, the actual map of the entrepreneur's journey was constructed based on qualitative and quantitative analysis- HMM. The results of the study led to enhance the entrepreneurial journey map with support by government websites.

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