4 EVALUATION OF THE PERFORMANCE OF THE PHETCHABURI CITY RESEARCH CENTER, PHETCHABURI PROVINCE

Abstract

This study aimed to examine and evaluate the performance of the Phetchaburi Urban Community Research Center in Phetchaburi Province. The research employed a mixed-methods approach, combining both qualitative and quantitative research methods. The study was conducted in two phases: (1) field data collection (in-depth interviews, focus groups, and observation) and (2) data synthesis for evaluation. The Bamboo Ladder Technique was utilized to assess six key dimensions: community area, economy, socio-culture, technology, participation and self-reliance, and community activities related to tourism. The target group for this research consisted of 25 key stakeholders of the Phetchaburi Urban Community Research Center. The research instruments included structured interview forms, a focus group discussion guideline, a bamboo ladder evaluation form, and observation records. Qualitative data were analyzed using content analysis, while quantitative data were analyzed by calculating the mean, standard deviation, and frequency distribution.

            The findings indicated that the Phetchaburi Urban Community Research Center played a crucial role in preserving local lifestyles, arts, culture, and indigenous knowledge, while also contributing to community economic development through cultural tourism and generating income from local products. Evaluation scores demonstrated a marked increase from past to present and anticipated future levels, reflecting significant progress in the Center’s management and its potential to evolve into a sustainable cultural learning hub and community-based tourism destination.