2 THE SOCIAL RETURN ON INVESTMENT (SROI) EVALUATION OF CULTURAL ENTREPRENEUR DEVELOPMENT ACTIVITIES IN BAN PHO DISTRICT, CHACHOENGSAO
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Abstract
The objective of this research was to evaluate the social return on investment (SROI) of cultural entrepreneur development activities in Ban Pho District, Chachoengsao. The research used a mixed-method approach including both qualitative and quantitative research. The sample was 110 residents and people engaged with the research area who volunteered to participate in the research. The research instruments were basic information records, local stakeholder questionnaires, and social return on investment (SROI) assessment forms. The focus group and in-depth interview were used to collect the data. Data were then analyzed by calculating the social return ratio from an investment compared to the value of an investment in the project budget for every 1 Baht spent, calculated from various information and instruments, including 1) basic information and evaluation scope; 2) impact value chain; 3) proxy of the impact value chain; and 4) base case scenario. Content analysis was also used for data analysis. The research findings revealed that the overall social return value from investment was 1 : 6.58, which meant that a Baht investment yielded a social value of 6.58 Baht. The outcomes of all activities increased social value.
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References
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