6 SAVINGS BEHAVIOR OF GENERATION Z : THE FACULTY OF MANAGEMENT SCIENCES STUDENTS, CHIANG RAI RAJABHAT UNIVERSITY
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The purposes of this research were to study savings behavior and factors affecting the savings behavior of those in Generation C (Gen Z). The 307 participants were undergraduate students of the Business Administration Program, Faculty of Management Science, Chiang Rai Rajabhat University. The tool used to collect the data was a questionnaire. The data were analyzed using descriptive statistics and multiple regression analysis. The results revealed that of all 165 respondents or 53.75 percent saved an average of 1,040.42 baht per month. Most of them saved money before spending. The form of savings was cash. The purpose of saving was for emergency expenses. And the factors that affected their saving behavior were found to have four variables that were statistically significant at the 0.05 level, namely, parental incomes, incomes from other sources, accumulated savings value, and expenses. The results suggested that students should be encouraged to realize the importance of savings, have the opportunity to earn money while studying, and be given financial knowledge to manage money and budget in each section efficiently to reduce unnecessary expenses or unnecessary debt for stability in life in the future.
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