Management Pattern for Pineapple Farmer Group: A Case Study the Pineapple Cultivation Farmer, Bansadej, Phichai Subdistrict, Lampang Province

Abstract

This study aims to investigate the study of management pattern for pineapple cultivation at Bansadet, Phichai subdistrict, Muang district, Lampang province. The objectives of this study are 1) Study of management model for pineapple cultivation, and 2) Solving and developing management system for pineapple cultivation. The participants were farmers who plant pineapple in area study. The results evaluated from 176 farmers of focus group by questionnaire which included 1. The 3 groups of pineapple’s farmers; plant pineapple group, plant and retailer pineapple and pineapple cooperative group. 2. Lesson learned in model of pineapple management which is created from problems, threats, questionnaires, planning information, organization structure, human resource management, coordinating, budgeting, reporting, marketing and desirable.  The outcome of these study is the way for coordinating of each pineapple farmer group which was trialed in area study. Targets group satisfied in the most level.