KNOWLEDGE OF THE LAND
Article Sidebar
Main Article Content
Abstract
Introduction: The TO BE NUMBER ONE project originated from the initiative of Her Royal Highness Princess Ubolratana Rajakanya Siriwattana Phannawadee to campaign for drug prevention and solution, encouraging children and youth to utilize their free time in activities that foster courage to think, act, and express themselves, under the motto "Everyone can be a 'Number One' without relying on drugs." Objective: to study the communication prototype for promoting children and youth in the TO BE NUMBER ONE project in the Southern region, in response to Her Royal Highness's initiative. Methods: used was Documentary Research, involving the examination of academic papers, research reports, scholarly articles, and theoretical concepts related to the King's Philosophy for sustainable development. Results: indicate that the project was successful in overcoming the initial drug problems, and today, it utilizes modern innovation to promote drug resistance and online threat awareness. Conclusion: the successful communication prototype for the project's promotion relies on the integration of three key factors: 1) A New Paradigm on the Value of Love, viewing love as a beautiful, creative culture and a form of morality; 2) The Sufficiency Economy Philosophy, emphasizing saving, thrift, and the middle path; and 3) Modern Technology Channels, including social media (Facebook, TikTok, YouTube, Instagram, Twitter) and television media. These factors are expected to lead to the development of quality children and youth for the nation.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The author(s) is only responsible for data appearing in the submitted manuscript of Interdisciplinary social sciences and communication journal.Besides, this journal encourages and enables you to share data such as statements, contents, figures, etc. that support your research publication where appropriate, and enables you to interlink the data with proper citation.
References
auspicious royal teachings. (2013). Amarin Printing and Publishing.
Duangporn, H. (2007). Reducing online game addiction behavior among youth: A case study of trainees from the Center for Prevention and Solution of Online Game Addiction, Rajanagarindra Institute of Child and Adolescent Mental Health (Master’s thesis). Chulalongkorn University.https://cuir.car.chula.ac.th/bitstream/123456789/36606/1/Duangpo
Khajornboon, N. (2008). The effect of a cooperative learning program using the team achievement division method on the prevention of computer game addiction among fifth-grade students (Master’s thesis). Faculty of Education, Chulalongkorn University. https://cuir.car.chula.ac.th
Komsakawi, S. (2012). Lecture notes on “Love rules the universe” (Doctoral program in philosophy). School of Communication Innovation, Krirk University.
Lalitphat, C. (2018). Criminal measures for treatment, rehabilitation, and prevention of game addiction in children (Master’s thesis). Faculty of Law, Chulalongkorn University.https://cuir.car.chula.ac.th/bitstream/123456789/61307/1/598
Muangchuen, P. (2016). The effect of a self-regulation–based physical activity program on reducing game addiction behavior among lower secondary school students (Master’s thesis). Faculty of Education, Chulalongkorn University.http://cuir.car.chula.ac.th/bitstream/123456789/55703/1/
Paensuk, A., et al. (2016). Future-oriented recreational communication of His Majesty King Bhumibol Adulyadej (Research report). Songkhla Rajabhat University Research Fund.
Paensuk, A. (2019). Future-oriented recreational communication of His Majesty King Bhumibol Adulyadej. Silpakorn University Journal, 39(4).
Paensuk, A., et al. (2019). Communication for youth development in the To Be Number One Project in Southern Thailand in response to the royal initiative of Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi. Journal of Administration and Management, King Mongkut’s Institute of Technology Ladkrabang, 9(1).
Phromsunthorn, W. (2012). Opinions of children and youth toward the importance of social problems: A case study of children and youth in Songkhla Province (Master of Arts thesis). Faculty of Social Development and Environment, National Institute of Development Administration.
Suwannathip, W. (2010). The King’s science: Concepts and wisdom leading to practice for human development (1st ed.). Suthep Printing.
Trisri, S., et al. (2022). A study on preventive and mitigative measures against online game addiction among youth. Addiction Studies Center, Faculty of Medicine, Chulalongkorn University.
