TOURIST ATTRACTION DEVELOPMENT FOR THE ANCIENT TOWN OF SI THEP AND ITS ASSOCIATED DVARAVATI MONUMENTS BE SUSTAINABLE

Abstract

After the Ancient Town of Si Thep was designated as a UNESCO World Heritage Site in 2023, it has faced several significant challenges. These include a rapid surge in the number of visitors exceeding the site's carrying capacity, inadequate infrastructure and tourist facilities, lack of effective interpretation and historical learning experiences, limited community participation and benefit-sharing, and land-use conflicts between local communities and conservation authorities. To ensure sustainable development of this heritage site, four key components are proposed: (1) Enhancing the foundational elements of Si Thep’s tourism model by developing appropriate infrastructure such as transportation systems, amenities, and visitor service centers, while promoting the involvement of various sectors-especially local communities; (2) Developing tourism models aligned with World Heritage values by offering cultural tourism, heritage tourism, and Buddhist-related experiences that foster historical and cultural understanding while building emotional connections between visitors and the community; (3) Creating economic balance in the Si Thep area by promoting community-based tourism, supporting local enterprises, and producing culturally significant local products that generate sustainable income without compromising the integrity of the archaeological site; and (4) Ensuring environmental balance through measures that protect the cultural landscape, manage waste, control visitor numbers, and prepare for natural hazards. These strategies aim to preserve the site's value while allowing it to be appreciated by present and future generations.