VIDEO STREAMING: ANALYZING THE COMMUNICATION PROCESS OF ONLINE ENTERTAINMENT BUSINESSES AND CHANGES AFTER THE COVID-19 ERA

Abstract

Since 2019, when people around the world encountered the COVID-19 crisis, it has resulted in everyone's way of life changing completely. including living, eating, and consuming entertainment media such as movies In the past, we used to watch movies by buying tickets and walking into the movie theater. But after the outbreak of COVID-19, the movie theater was closed for a period of time. And people began to be quarantined at home. Movie viewing patterns are starting to change. Switch to watching more movies at home Movie media from streaming systems is starting to become more involved in people's lives. And after the COVID-19 crisis has passed, movie theaters have returned to open for normal service again. But what has changed is human behavior. Many groups of people choose to consume media in both systems, both in movie theaters and streaming systems, while watching at home. What will be interesting is how streaming will fare against movie theaters reopening.

             From the study it was found that After the movie theaters returned to open for business as usual. The streaming system has not suffered any losses, it has also made a profit and has increased subscribers. The reason is that the streaming system has already changed people's movie-watching habits. Moreover, there is a unique feature of having movies called "original" which are copyrighted and shown only on the streaming system. only And because of the interest of this original movie, viewers who watch the streaming system continue to subscribe faithfully. The author would like to bring up the SMCR communication process of David K. Berlo to analyze in this event. It can be clearly seen from the fact that every streaming media producer Adopts the traditional production model using a special style of so-called original content. But the communication is still the same. hasn't changed But there are additional techniques added. Giving the recipient group more channels to choose to receive the message. In this competition, the benefits will undoubtedly fall on the recipients.