PARTICIPATORY COMMUNICATION MANAGEMENT FOR BAN TAPON COMMUNITY KHLUNG DISTRICT CHANTHABURI PROVINCE TO SUPPORT CULTURAL TOURISM

Abstract

 This research aims to study participatory communication management to support cultural tourism. and problems and obstacles in organizing participatory cultural tourism of the Ban Tapon community, Khlung District, Chanthaburi Province. By collecting data by Analysis of documents, field visits, in-depth interviews, group discussions, and organizing a forum to brainstorm ideas with providers. Important information includes the leadership group and the Tapon Community Committee. A group of network members of the Tapon community found that Community participatory communication management in cultural tourism will be developed sustainably and be of maximum benefit to local people. Must start from “Participation” of all groups of stakeholders, both people in the community and people outside the community, from using cultural heritage as a tourism resource through member leaders until it forms a network of shared success, using negotiations and discussions to create agreements Agreed among network members It works in an integrated manner to receive mutual benefits.

It also shows the creation of love, unity, continuation and conservation of the people in this community. It conveys meaning from the unique identity of the community. It was found that the problems and obstacles that occurred consisted of 2 things: lack of continuous budget support; Communication aimed specifically at community leaders and social drivers. and community management To create knowledge, understanding, and cooperation is not yet effective enough to achieve sustainability.