Design and development product from yantra tattoo in Thailand for Generation Y

Abstract

Design and development product from Yantra Tattoo in Thailand for generation Y, Is a research model that uses research and development to study and design Thai yantra tattoos for this modern era’s trends for the sakes of our home-grown product types from Thai yantra tattoos. The sketch development of Yantra tattoo designs by our specialists is categorized into 3 categories. They are Graphic Designs, Product Designs, and Fashion Designs. The survey of 100 samples have been conducted for observation and improvement through prototypes and business model.

The results of the study revealed that the Yantra tattoo can be according to superstitious beliefs. They are “Mahaoud”, defined in the form of a tiger and “Mahaniyom” defined in the form of bird. When used to develop a prototype, it was found that sketch type 4 in Mahaoud and sketch type 2 in Mahaniyom are most suitable for prototype development. It is found that the behavior of buyers, mostly female, aged between 26-30 years, with an average income of 20,000 baht, who make regular purchase for clothes, in the percentage of 98 percent, value of each purchase ranges from 501-1,000 baht, with once a month frequency. Their decisions are based on design, price and suitability respectively. The preferred channel is via Instagram at 69%. Researcher has designed 2 collections of Thai Yantra Tattoo products, each consisting of a T-shirt, a shoulder bag, a hat, a wallet, and a keychain divided into Mahaoud and Mahaniyom categories. In this regard, a business development plan.