The Strategy of Communication for Management of Cultural Tourism Case study: Tapon Community Market, Chanthaburi Province

Abstract

This research aimed to investigate the strategy of communication for management cultural tourism participation of Tapon community, Klung district, Chanthaburi province and to study the current situations. The data was collected at the field study with an in-depth interview, focus group, and brainstorming stage. The sampling group was selected from representatives, Tapon market committee, and associated member of Tapon market. The results indicated that the strategy of communication must be started from the participation of all stakeholders. The cultural heritage was used as tourism resources with the various manipulation by sharing the ideas between leaders, negotiation, agreement of the leaders, and associated members. In conclusion, the unique Tapon community market showed the effectiveness and benefits of management with love, harmonious, and traditional succession planning. Whereas, the subsidized budget and good management were the major problems.